Project Development

The Alliance also has the talent and resources to develop our own innovative projects in the music, film and television industries. STL REAL, a reality show airing on Fox Sports Net, is the first of many Alliance Management Group projects cross-marketing our Sports and Entertainment clients. We created this ambitious programming venture to provide fans with unique access to the private lives of our Grammy-winning artist Nelly, our NFL MVP Running Back Marshall Faulk, and our popular actor/comedian, Cedric "The Entertainer".

The Alliance is currently working on projects for the future that involve not only it's clients, but other celebrities as well. Planning has already begun on film projects produced and starred in by Cedric, as well as Pay Per View Concerts hosted by Nelly and Murphy Lee. Through these developments, the possibilities are limitless for future clients who may wish to participate or create these type of projects.